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Press Release Source: NutraCea

NutraCea(R) Joins Dietary Supplement Education Alliance
Monday August 9, 7:31 am ET
Membership Offers NutraCea Major Platform for Consumer Awareness of its Proprietary Stabilized Rice Bran Products

EL DORADO HILLS, Calif., Aug. 9 /PRNewswire-FirstCall/ -- NutraCea® (OTC Bulletin Board: NTRZ - News) a leading biomedical foods company and developer of proprietary stabilized rice bran formulations, announced today they have joined the Dietary Supplement Education Alliance (DSEA) http://www.supplementinfo.org. The DSEA is a coalition of scientific, education and industry groups that promotes the responsible use of vitamins, minerals, herbs and specialty supplements.
" Becoming a partner with this dynamic and excellent organization demonstrates our commitment to providing the industry and consumers the most up-to-date research on stabilized rice bran. Our participation gives NutraCea another way to further validate and inform the public how consuming this super food can positively impact peoples' health by providing, in my opinion, the most nutrient-dense whole food complex of vitamins, minerals, antioxidants and phytosterols in nature," said Patricia McPeak, President, CEO and Founder of NutraCea.

" Since the DSEA was established three years ago, over 70 companies have contributed a total of more than one and a half million dollars to fund our education campaign, an effort we all believe is critical to the future of our industry," said Elliott Balbert, chairman of the DSEA's board of directors. " We welcome the participation of NutraCea and feel confident our outreach program will grow stronger with their participation and support."

The DSEA is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its membership includes nutritional and dietary supplement suppliers, manufacturers, retailers and publishers. The DSEA has generated millions of media impressions increasing public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB). The organization's publicity efforts have resulted in positive coverage in more than 130 television news programs and over 1,500 articles in newspapers and magazines.

NutraCea (OTC Bulletin Board: NTRZ - News) is emerging as a pioneering, science- based growth company. NutraCea is focusing on becoming a leading biomedical foods company through the development and distribution of its proprietary stabilized rice bran " super foods," natural arthritic relief products for humans and animals and " all natural" cosmeceuticals and beauty aids. The company is headquartered at 1261 Hawk's Flight Court, El Dorado Hills, California 95762.

Interested persons are encouraged to visit the company's website at http://www.nutracea.com .

This release contains statements that are forward looking. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Source: NutraCea